ONE TO WATCH / WORLD PREMIERE
Memphis, TN - PRESENT DAY - Meet Jason “Hex” Freeman - a Memphis-born and raised, a musician steeped in the city's distinct cultural and artistic persuasions.
ABOUT THE ARTIST - Freeman has spent the last decade honing his skills playing solo and with the jug band-inspired Bluff City Backsliders along side current Sun Studio engineer Matt Ross-Spang. Freeman also wrote the score for MTV’s Savage Country and contributed tracks to the Brewer-directed and Academy Award-winning Hustle & Flow. With the release of Freeman's breakout debut, "Hex & Hell" (BR2 Music), Freeman has clearly demonstrated he is a force to be reckoned with. But you can see that much for yourself in today's music video.
HEX & HELL - The album, which comes with it's own mystery comic book, is a true marriage of groove heavy blues and rock, a note-perfect juke joint soundtrack created with the help of some of Memphis’ finest players at one of Memphis’ best kept secrets, Music & Arts Studio, including Amy Lavere and Khari Wynn (Public Enemy) on bass, Adam Woodard (Harlan T. Bobo, Jack O., Star & Micey) on organ, Krista Wroten (The Memphis Dawls) on violin, Jana Misner (The Memphis Dawls) on cello, Suzy Hendrix on sax, and Daniel Farris (The Coach and Four) on drums.
ABOUT THE VIDEO - Filmmaker Mike McCarthy's art is based on the three original Pop Culture contributions that America gave the world during the twentieth century: Comic Books, Rock and Roll, and Drive-In Cinema (not just the physical things themselves, but the ideas behind them). McCarthy has not only been a auteur underground filmmaker for the last 20 years, directing a mass of the cult favorites from Elvis Meets the Beatles, to Cigarette Girl, he has been an outspoken advocate of saving Memphis landmarks such as the Hotel Chisca and the Zippin Pippin roller coaster. It's McCarthy's expertise in the color, the sound and the feel of this era of music that made him the perfect fit to direct the burlesque boogie on Jason Freeman's Hex & Hell, "(Do the) Rump."
With a rare cameo from the one and only Ross Johnson, a Memphis music staple known for not only his own outlandish performance antics but for playing with the likes of Tav Falco and Alex Chilton in the 80s, there was a University's worth of musical knowledge and history on the set the day the video was shot.