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Monday, April 16, 2012

VIDEO: The Tupac Hologram at Coachella

Talking About Culture...
The Tupac Hologram at Coachella


Tupac told people he was gonna live forever.


Tupac - Me Against The World



THE FUTURE IS NOW: Watch the video from the now-famous sequence at the sold-out Coachella featuring a 3D hologram projection of long-dead rapper Tupac Shakur... The clip cost, according to the latest estimates, north of $100K - possibly as much as $400K. Content aside, the centralizing effect of such a high-publicity move could have impacts in the worlds of music and technology.

Geez, remember when the best example we had of post-mortum sampling was Fred Astaire in the Bissel floor sweeper ad - which demo'd a few years ago during the Super Bowl? This is the next evolutionary step in entertainment... Very Blade Runner. Very inspired. And while entertaining, who can't help but feel amazed by the start and the dramatic finish, this is a little scary too...

This is a new kind of global (read, world wide web) entertainment. What are your thoughts? Leave a comment!





Rolling Stone:
SPIN:

14 comments:

Roem said...

I would pay money to see Jeff Buckley.

Ryan Spaulding said...

So it's a fair question. For those who don't feel this was a good use of the money, which artists or efforts would be worth the money.

Remember, by reaching 75K people live and millions world wide, $250K may not be a bad investment. This festival is so ridiculously big, so big that it can't be contained to just one weekend...

Was Tupac a good choice? Was it too much money to spend? What about the hologram - is that a worthwhile technological advance to be used in music and entertainment in the future??

Mike NOTAR said...

I have been waiting for something like this to happen for years. Perfect timing. Amazing Break through in technlogy. Need to put on a Dead Poets Society Concert and have James, Michael, and every other Epic past performer come out and rock. Simply amazing.

Chris Fullerton said...

I think it's stupid. I love Tupac as much as the next guy, but how many people could they have fed with that $100K? All to make a pretend dead rapper?

Gregor said...

the technology behind it is cool, but let the dude just be dead already. if i were a tupac fan, i would still probably feel the same way.

Matt Lambert said...

I think people bought right into it though based on the online response. It definitely has all of us music aficionados talking about it.

Eric Roberts said...

What was enjoyable from a tech side was the attention to detail that the designer put into the hologram of tupac almost tracing step by step of how he really moved on stage. I thought it would have been entertaining to see the face of Jay Z after that and the quote "I thought we killed that guy".
Are they going to do a bigi one now to to apease the east coast?
Also how did snoop dawg feel about rapping live on stage with one of long past dead friends. That's like holograming george Harrison and John Lennon to play on stage with Paul and Ringo.
Now that also begs the question what's next a full concert of holograms? Going to concerts from things we can see online is not something I look forward to.
Also it sucks they could feed the children with this yet not with entertainers money that is set up in the revenue seperatly. That budget is just much large than the one to solve problems in the world or help the needy.

Ben Jordan said...

I think as a novelty it's kinda cool. That being said, as a musician, it's difficult enough to get noticed in an industry that thrives on nostalgia instead of looking forward for new talent. I think this is only going to exacerbate that mentality. Why try something new and different, when you can have the ghost of the same old, same old? I'd like to encourage the mentality of, instead of looking back at what you've missed, look forward to what hasn't been seen. But you know, that's just crazy talk from a guy who'd like to make a living at his chosen profession.

Robin Emma said...

Just because you CAN do something doesn't mean you SHOULD.

Melissa Ann Martinez said...

first i was touched then i was creeped out

Katie said...

I totally get the criticism, and I think it's valid: however, I guess I haven't gotten over my initial awestruck reaction. It's kind of amazing. It's definitely "uncanny valley", but I'm blown away by the technology.

Michael Patrick Hennessy said...

They were supposed to do this with Jimi Hendrix at Woodstock 99. It was going to be the last thing to happen on Sunday night...Hendrix's entire set from the original Woodstock... they cancelled it because the crowd was getting crazy, there were some small fires and stuff, so the Chili Peppers heard they cancelled it and went onstage to open their set with Hendrix's "Fire". Needless to say thats about when I grabbed my girl and headed for the parking lot. I think this is pretty rad overall.

Janell Miller said...

I'm somewhat mesmerized by the technology and have probably watched the video 5 times. As "cool" as it is, it's kind of gimmicky and silly. I'd like to think this won't morph in to full blown concerts from beyond the grave but people often surprise me. Eventually maybe it replaces Pink Floyd midnight laser light show at the planetarium?

Anonymous said...

While we are all in awe of where technology has taken us, I can't help but be a little concerned. It is fun to think of all the late performers, not only in the music genre but but in film or other public figures as well, that we would love to see one last time. The problem I potentially see is that as this technology evolves (as we know it will) how will we the public know who we are seeing is truly the real person or not just a holographic likeness. If used improperly, we could have dignitaries such as say the president appear somewhere and say or do something that could ignite a worldwide conflict. I guess I'm just saying that it is an amazing technology but as we all sit by and wait for the holographic Kurt Cobain, someone out there with alternative motives might be cooking up a potentially dangerous scheme as well. Call me a debbie downer, I don't know.